Facebook, Twitter, LinkedIn, you name it – we have it. Each of these are gigantic social entities, we can create networks within these entities. For lack of a better phrase I call these meta-networks. I am sure the pundits have a better term for these.
Meta-networks have led to creation of sub-networks. For example, in LinkedIn any one can create groups and sub-groups within groups. Groups are either temporal or permanent in nature. I call temporary groups social linkages. A classic example of a social linkage was evidenced by the events in Iran which could easily have been suppressed without these meta-networks. The viral effect of sub-networks and social linkages is phenomenal. From the simple photo libraries on Picasa to the video libraries on YouTube to the custom enterprise networks on Twitter and Facebook, these meta-networks have created the opportunity to create content at will. Will these meta-networks survive and become the mega enterprises of tomorrow or will they be gobbled by the existing enterprises? Just imagine if IBM purchased LinkedIn!